TikTok Business Center is your command hub for managing everything TikTok: ad accounts, pixels, product catalogs, TikTok Shop, and team collaboration. For US sellers running multichannel marketing strategies, Business Center streamlines operations across TikTok ads, organic content, and ecommerce in one centralized platform.
This guide walks you through complete Business Center setup, from initial account creation to advanced pixel and catalog configuration.
What is TikTok Business Center?
TikTok Business Center is a centralized platform that manages:
- Multiple ad accounts and campaigns
- TikTok business profiles
- TikTok Shop integration
- Pixels for conversion tracking
- Product catalogs for dynamic ads
- Team member permissions and roles
- Finance and billing across accounts
Key Benefits:
- Manage multiple accounts from single dashboard
- Collaborate with team members and external partners
- Share assets (pixels, catalogs, audiences) across accounts
- Track performance at scale
- Centralize billing and invoicing
TikTok Business Center vs Ads Manager vs TikTok Shop
Understanding the Ecosystem:
TikTok Business Center:
- Central hub for all TikTok business activities
- Manages multiple ad accounts and assets
- Team collaboration and permission control
- Best for: Businesses managing multiple accounts or teams
TikTok Ads Manager:
- Specific tool for creating and managing ad campaigns
- Campaign setup, budget control, performance tracking
- Accessed through Business Center
- Best for: Running individual ad campaigns
TikTok Shop:
- Full ecommerce solution on TikTok
- Native in-app purchasing
- Connected through Business Center
- Best for: Selling products directly on TikTok
For US sellers who’ve completed TikTok Shop setup, Business Center becomes the control panel connecting your shop with advertising and analytics.
Step-by-Step: How to Set Up TikTok Business Center
Step 1: Create Your TikTok For Business Account
First, you need a TikTok For Business account:
- Go to https://business.tiktok.com/
- Click “Sign up” in the top right corner
- Enter your email and create password
- Verify your email address
- Complete initial setup
Important: This TikTok For Business account is different from your regular TikTok app account.
Step 2: Create Your Business Center Account
Once logged into TikTok For Business:
- Select your business type:
- “I am an advertiser” (if you’re the business owner)
- “I am an agency” (if you manage other businesses)
- Enter your business information:
- Country or region
- Business name
- Confirm company name matches Business Center name
- Select time zone (CANNOT be changed later)
- Select currency (CANNOT be changed later)
- Click “Create”
- (Optional but Recommended) Enable 2-step verification for security
Verification Note: Each TikTok For Business user can create up to 30 Business Centers.
Step 3: Navigate the Business Center Dashboard
Your Home Page includes:
- Quick access to ad accounts
- Recent activity overview
- Asset management shortcuts
- Team member invitations
- Performance snapshots
Left Sidebar Navigation:
- Paid: Ad accounts, pixels, catalogs
- Organic: TikTok business profiles
- Commerce: TikTok Shop connections
- Members: Team access and permissions
- Finance: Billing and invoices
- Settings: Business Center configuration
Watch a step by step video below:
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TikTok Business Center Complete Setup Guide 2026
TikTok Business Center is your command hub for managing everything TikTok: ad accounts, pixels, product catalogs, TikTok Shop, and team collaboration. For US sellers running multichannel marketing strategies, Business Center streamlines operations across TikTok ads, organic content, and ecommerce in one centralized platform.
This guide walks you through complete Business Center setup, from initial account creation to advanced pixel configuration.
What is TikTok Business Center?
TikTok Business Center is a centralized platform that manages:
- Multiple ad accounts and campaigns
- TikTok business profiles
- TikTok Shop integration
- Pixels for conversion tracking
- Product catalogs for dynamic ads
- Team member permissions and roles
- Finance and billing across accounts
Key Benefits:
- Manage multiple accounts from single dashboard
- Collaborate with team members and external partners
- Share assets (pixels, catalogs, audiences) across accounts
- Track performance at scale
- Centralize billing and invoicing
TikTok Business Center vs Ads Manager vs TikTok Shop
Understanding the Ecosystem:
TikTok Business Center:
- Central hub for all TikTok business activities
- Manages multiple ad accounts and assets
- Team collaboration and permission control
- Best for: Businesses managing multiple accounts or teams
TikTok Ads Manager:
- Specific tool for creating and managing ad campaigns
- Campaign setup, budget control, performance tracking
- Accessed through Business Center
- Best for: Running individual ad campaigns
TikTok Shop:
- Full ecommerce solution on TikTok
- Native in-app purchasing
- Connected through Business Center
- Best for: Selling products directly on TikTok
For US sellers who’ve completed TikTok Shop setup, Business Center becomes the control panel connecting your shop with advertising and analytics.
Step-by-Step: How to Set Up TikTok Business Center
Step 1: Create Your TikTok For Business Account
First, you need a TikTok For Business account:
- Go to https://business.tiktok.com/
- Click “Sign up” in the top right corner
- Enter your email and create password
- Verify your email address
- Complete initial setup
Important: This TikTok For Business account is different from your regular TikTok app account.
Step 2: Create Your Business Center Account
Once logged into TikTok For Business:
- Select your business type:
- “I am an advertiser” (if you’re the business owner)
- “I am an agency” (if you manage other businesses)
- Enter your business information:
- Country or region
- Business name
- Confirm company name matches Business Center name
- Select time zone (CANNOT be changed later)
- Select currency (CANNOT be changed later)
- Click “Create”
- (Optional but Recommended) Enable 2-step verification for security
Critical Note: Time zone and currency are permanent. Choose carefully based on where your business operates.
Limits: Each TikTok For Business user can create up to 30 Business Centers.
Step 3: Navigate the Business Center Dashboard
Your Home Page includes:
- Quick access to ad accounts
- Recent activity overview
- Asset management shortcuts
- Team member invitations
- Performance snapshots
Left Sidebar Navigation:
- Paid: Ad accounts, pixels, catalogs
- Organic: TikTok business profiles
- Commerce: TikTok Shop connections
- Members: Team access and permissions
- Finance: Billing and invoices
- Settings: Business Center configuration
Connecting Ad Accounts to Business Center
You have two options:
Option 1: Create New Ad Account
- Click “Paid” → “Accounts” → “Advertiser accounts”
- Click “Add an advertiser account”
- Select “Create new”
- Fill in advertiser account details:
- Account name
- Time zone
- Currency
- Click “Create”
Option 2: Link Existing Ad Account
- Click “Paid” → “Accounts” → “Advertiser accounts”
- Click “Add an advertiser account”
- Select “Request access” or “Transfer”
- Enter Advertiser Account ID (found in your Ads Manager)
- Select access permissions needed
- Click “Request”
For existing accounts: The account owner must approve your access request.
Setting Up TikTok Pixel in Business Center
TikTok Pixel tracks website visitor actions for:
- Measuring ad campaign performance
- Optimizing campaigns for conversions
- Building custom audiences for retargeting
- Finding lookalike audiences
Creating Your TikTok Pixel
- Log in to TikTok Ads Manager
- Go to “Tools” → “Events Manager”
- Click “Connect Data Source”
- Select “Web”
- Choose setup method:
- Manual setup: Add pixel code directly to website
- Partner integration: Use platforms like Shopify, WooCommerce
- Events API: For advanced server-side tracking
- Name your pixel (use website or domain name)
- Install pixel code on your website
- Verify pixel is firing correctly using TikTok Pixel Helper (Chrome extension)
Pixel Setup Methods Explained
Manual Setup:
- Copy pixel base code
- Paste in website header (before
</head>tag) - Add event codes where actions occur (purchase, add to cart)
- Test using Pixel Helper extension
Partner Integration (Recommended for Shopify/WooCommerce):
- Select your ecommerce platform in setup
- Follow platform-specific instructions
- Automatic installation and event tracking
- No code knowledge required
Events API:
- Server-to-server tracking
- Most reliable tracking method
- Bypasses ad blockers
- Requires developer implementation
Transferring Pixel to Business Center
To share pixel across multiple ad accounts:
- Go to Events Manager
- Select your pixel
- Click “Transfer to Business Center”
- Select your Business Center account
- Confirm transfer
Sharing Benefits:
- Track all website activity in one place
- Only one pixel needed (faster page loading)
- Share pixel data across team
- Create consistent audiences
- Streamline campaign efforts
Setting Up Pixel Events
Recommended events for full customer journey:
Awareness Stage:
- PageView (automatic)
- ViewContent (product pages)
Consideration Stage:
- AddToCart
- InitiateCheckout
- AddPaymentInfo
Conversion Stage:
- CompletePayment (purchase)
- Subscribe (email signups)
Configure events through:
- Event Builder (no code required)
- Manual code implementation
- Automatic events (partner integrations)
Managing Team Access and Permissions
TikTok Business Center supports three roles:
Admin
- Full control over Business Center
- Add/remove members and partners
- Manage all assets
- Update settings
- Delete Business Center
Member
- Access granted assets only
- Create and manage campaigns
- View performance data
- Cannot add/remove other members
Partner
- External collaborators (agencies, freelancers)
- Specific asset access only
- Cannot see other Business Center details
- Perfect for outsourced marketing help
Adding Team Members
- Click “Members” in left sidebar
- Click “Add member”
- Enter team member’s email
- Select role (Admin or Member)
- Assign asset access:
- Ad accounts
- Pixels
- Catalogs
- TikTok accounts
- Shops
- Click “Send invitation”
Member receives email invitation to accept within 7 days
Adding External Partners
- Click “Partners” tab
- Click “Add partner”
- Enter partner Business Center ID
- Select permission level:
- View only
- Standard access
- Admin access
- Choose which assets to share
- Click “Send request”
Partner must accept request from their Business Center
Permission Best Practices
For internal team members:
- Give admins to department heads only
- Grant standard access to campaign managers
- Provide view-only to analysts and reporting staff
- Review permissions quarterly
For external partners:
- Start with minimum permissions needed
- Add specific asset access only
- Set expiration dates for temporary projects
- Remove access immediately when partnership ends
Connecting TikTok Shop to Business Center
For US sellers who’ve completed TikTok Shop registration:
- Go to “Commerce” → “Shops”
- Click “Add shop”
- Select shop type:
- TikTok Shop
- Third-party shop (Shopify, WooCommerce)
- Follow authorization process
- Grant Business Center permissions:
- View shop performance
- Create product ads
- Access shop analytics
- Confirm connection
Benefits of Shop Integration:
- Create product ads directly from shop inventory
- Track shop performance alongside ad metrics
- Build dynamic product ads automatically
- Sync product catalogs with shop
US Seller Advantages:
After setting up TikTok Shop, you benefit from:
- Instant verification vs weeks for international sellers
- Native checkout in videos (no redirect friction)
- Shoppable links directly in content
- Combined with Instagram Shopping for cross-platform reach
Linking TikTok Business Accounts
TikTok Business Accounts are your organic presence on TikTok:
Adding Business Accounts to Business Center
- Click “Organic” → “TikTok accounts”
- Click “Add a TikTok Account”
- Select “Link existing”
- Click “Copy QR code”
- Share QR code with account owner
- Account owner scans QR in TikTok app:
- Go to Profile
- Tap three dashes (top right)
- Tap “Your QR code”
- Tap scan icon
- Grant Business Center permissions
- Account appears in Business Center once approved
What You Can Manage:
- View performance analytics
- Access direct messages
- Download leads from lead generation forms
- Connect with ad accounts for spark ads
- Schedule content (through third-party tools)
Cannot Manage:
- Posting directly from Business Center
- Editing videos
- Responding to comments
Product Catalog Quick Setup
Product catalogs power dynamic ads:
- Go to “Paid” → “Assets” → “Catalogs”
- Click “Create catalog”
- Choose upload method:
- Pixel Upload: Automatic real-time sync (recommended)
- Data Feed: Upload CSV/TSV file
- Partner Integration: Connect Shopify/WooCommerce
- Name your catalog
- Upload products
- Wait for processing (15 minutes to several hours)
Why Catalogs Matter:
- Show relevant products automatically
- Real-time price and availability updates
- Personalized product recommendations
- Power dynamic retargeting ads
Troubleshooting Common Issues
Can’t Create Business Center
- Verify TikTok For Business account is confirmed
- Check you haven’t reached 30 Business Center limit
- Try different browser or clear cache
- Disable browser extensions temporarily
Pixel Not Firing
- Use TikTok Pixel Helper Chrome extension to diagnose
- Check pixel code is installed on all pages
- Verify no ad blockers interfering
- Ensure website uses HTTPS (required)
- Check Events Manager diagnostics tab
Team Member Can’t Accept Invitation
- Confirm they’re using correct email address
- Check invitation hasn’t expired (7 days)
- Verify they have TikTok For Business account
- Resend invitation if needed
- Try inviting with different email
Shop Connection Failing
- Ensure shop is fully verified and active
- Check you’re shop owner or have admin access
- Verify shop meets TikTok requirements
- Try disconnecting and reconnecting
- Contact TikTok support if issue persists
Ad Account Transfer Stuck
- Confirm account owner approved request
- Check Business Center has proper permissions
- Verify account isn’t already linked elsewhere
- Wait 24-48 hours for processing
- Contact support with account ID if delayed
Key Takeaways
TikTok Business Center centralizes all your TikTok marketing activities in one platform, managing multiple ad accounts, pixels, catalogs, shops, and team members from a single dashboard. US sellers with TikTok Shop advantages can connect shops directly to Business Center, enabling product ads, dynamic catalogs, and unified performance tracking across organic and paid efforts. Setting up properly requires creating TikTok For Business account first, then Business Center, with critical decisions like time zone and currency that cannot be changed later. Pixel implementation is essential for conversion tracking, with pixel sharing across accounts eliminating need for multiple installations and improving page load times. Team collaboration features allow granular permission control, separating internal members from external partners while maintaining security through role-based access.
Frequently Asked Questions
Q: Do I need Business Center if I only have one ad account?
A: Not required but still beneficial. Business Center provides better organization, easier asset management, and prepares you for scaling. If you plan to add team members, connect TikTok Shop, or work with influencers, set it up now to avoid migration later.
Q: Can I change my Business Center currency or time zone after creation?
A: No, these settings are permanent once Business Center is created. Choose carefully based on where your business operates and which currency you’ll use for billing. If you need different settings, you must create a new Business Center.
Q: How many team members can I add to Business Center?
A: No specific limit on team members, but each TikTok For Business user can only join up to 30 Business Centers as a member. Add as many members as your team needs for collaboration without hitting limits.
Q: What’s the difference between transferring and sharing pixel access?
A: Transferring moves pixel ownership from ad account to Business Center permanently. Sharing keeps ownership in original account while granting access to others. For multiple account management, transfer pixel to Business Center then share with specific accounts as needed.
Q: Can I connect multiple TikTok Shops to one Business Center?
A: Yes, you can connect multiple shops to one Business Center. This is useful if you manage different brands or regional shops. Each shop connection requires separate authorization from the shop owner.
Q: How do I disconnect a partner from my Business Center?
A: Go to “Partners” tab, find the partner, click the three dots menu, select “Remove partner.” They immediately lose access to all shared assets. For security, also rotate any sensitive credentials they may have had access to.
Q: Does Business Center work on mobile?
A: Business Center is designed for desktop/browser use and not available as mobile app. For on-the-go management, access through mobile browser, though experience is optimized for desktop. Use TikTok For Business app for basic account management on mobile.
Sources & References
TikTok Official Documentation: TikTok Business Center Overview | How to Create Business Center | Business Center Settings
Pixel & Tracking: About TikTok Pixel | Set Up and Verify Pixel | Pixel Sharing in Business Center | Pixel Upload with Catalogs
Setup Guides: PiPiAds TikTok Business Center Guide | Digitacom TikTok Business Center Setup | Social Champ TikTok Business Center Guide | TLinky TikTok for Business Guide
Partner With a Former Amazon Insider
At Luminus Hub, we help US technology sellers set up and optimize TikTok Business Center as part of comprehensive multichannel marketing strategies. As a former Amazon Account Manager, I understand how platform systems work from the inside and how to integrate TikTok with your existing Amazon and social commerce operations.
We’ll handle Business Center setup, pixel implementation, catalog creation, and team training so you can focus on growing sales across all channels.